Contemplating starting a blog? Blogging is a fantastic thing to become involved in and can cause a variety of great opportunities. Before you dive directly in, it’s really worth firstly getting a step back and contemplating a couple of significant things.
Listen up. Starting a blog is rather easy, but getting it right is a lot more difficult and there are numerous decisions to produce along the way. Listed here are 12 things you have to know even before you begin a blog:
1. Self-Hosted WordPress Blog
You may be wondering about the most suitable choice for how to start a blog. Would you develop a WordPress blog, or would a platform like Blogger suffice? How about something similar to SquareSpace or Wix?
In my opinion, a self-hosted WordPress blog (ie. WordPress.org) is definitely and away your best option.
There are several main reasons for this:
Firstly, a self-hosted WordPress blog provides you with complete ownership and control over all you do. There are millions of themes and plugins for WordPress, while it’s also great to find out that nobody comes along 1 day and take down your site because it ‘breaks’ some kind of rule. That’s a large problem with many platforms!
Once you have installed WordPress (it’s free and a lot hosts allow you to do the installation with just a few clicks), you can essentially do what you may like. You’ll should spend some money on hosting and your own domain name, but those can be found pretty cheaply.
2. Develop a Brand
To construct an effective blog and get noticed from the crowd, you must work to produce a distinctive brand. This implies pick a very specific niche and endeavoring to develop a brand that actually speaks to your audience.
What makes a brand name?
Well, it calls for numerous stuff like the name, logo, visual imagery, the tone/personality of your respective writing, an individual experience, and so on. Consider great bloggers like Seth Godin. You generally know exactly what you’re getting when you visit his blog – and that’s what you should do, too.
To have success, you need to differentiate yourself from the audience and speak to your audience. What’s your niche? What do you wish to be referred to as? What’s the personality of your own blog going to be? Will your blog site be serious/funny/informative/detailed/factual, etc.?
3. Content is King
You could have the ideal looking blog on the planet, however it doesn’t matter a jot if the content articles are crap!
To reach your goals whilst keeping people coming back for more (that is surely what every blogger is looking for), your content should be good quality and deliver on precisely what you’ve promised.
Make certain each post is well researched and it has a precise point. Help it become interesting to learn by injecting a little bit of your own personality into each post – or tell stories to create it alive.
Remember: content is king, so ensure it’s just like it are able to be!
4. Blog Regularly
Blogging regularly is very important. If you would like how do i start a blog to have any kind of impact, you only cannot go weeks or months without setting up a post!
When you setup your blog, it’s easy in the first place great intentions and boast about how you’re will make a fresh post six times per week. But unless you’re superman/woman, the fact is that sticking to a schedule such as that is totally unrealistic.
To provide yourself the perfect probability of success, be sensible about how often you’re likely to post and set a schedule to satisfy that goal. You might want to prepare your posts ahead of time and after that utilize a post scheduler to share it for your blog with a given day.
5. Visual Content articles are Key
Visual content is becoming an ever-bigger portion of the blogging world. I’m talking about videos, graphics, photos, infographics, etc.
Make certain each and every post you make contains some sort of visual content. It can help to bring your website alive and might greatly increase the volume of individuals who click through to your blog site – especially from social websites.
Not just a graphic designer whizz kid? Don’t worry! A tool like Canva is free and super easy to use, or you might outsource it to your design professional.
6. Get In Touch With Other Bloggers
It’s easy to see other blogs as competitors, however, you should actually take a look at them as the friends. Experience tells me your success often depends upon connecting with many other bloggers and making yourself proven to the key players in your niche.
Comment on their blogs and join in the conversation. Share their posts on social websites. Create a relationship along with them and have on their own radar! Believe me, it’ll really help your odds of success.
7. You Need To Build an e-mail List
Imagine having the capability to send 500 men and women to your new post within just minutes, or having the ability to instantly send visitors to an offer you’re promoting for an affiliate.
If you have an email list, you have the ability to do this plus more!
You’ve probably heard the expression “the money is incorporated in the list” – and that i can absolutely and categorically tell you that it’s the honest truth. If you’re starting a fresh blog, be sure to start building an e-mail list from day one.
8. Investing in Advertising
There are lots of great free methods for getting visitors to your blog. It is possible to work towards SEO and have traffic from Google. You can write guest posts for other blogs, or use social websites to discuss relevant content and get new followers.
But while free methods are great, it’s also worth looking at paid methods like Facebook advertising. If you do it right, you may achieve your goals much quicker and quickly reach out to new people.
A word of warning: Don’t throw a load of money at the wall and hope it sticks! Set a compact budget (e.g. $20) and test this type of water to find out if it functions.
9. Responsive Design is important
The days are gone when most people browsed the net on their desktop computer. Nowadays, it’s all about smartphones and tablets.
If you’re planning to put together a whole new blog in 2017, please, please, PLEASE ensure it is responsive and easily viewable on cellular devices! It’ll make your viewing experience far better for your personal visitors, and possesses certain SEO benefits, too.
10. Know about Increasing Security Threats
When starting a blog, it’s extremely important to adopt security seriously. Blogs are prone to hackers along with other online threats, so it’s absolutely vital to adopt steps to shield your blog as far as possible. Believe me, you don’t want the irritation of sorting out a hacked blog because it can be a complete and utter pain within the arse!
Firstly, be sure your site and plugins will always be up-to-date and running the most up-to-date versions. Including the WordPress installation, your theme and every plugin.
Secondly, be sure you put in a basic WordPress security plugin to help guard against common threats and have alerted in case the worst happens. WordFence, BulletProof Security and iThemes Security are three of the more popular.
11. You Need to Take Into Consideration SEO
Where will you go if you’re seeking information? In most cases, the answer is Google, so you’d be absolutely CRAZY to ignore it as a traffic source.
In order to get visitors from Google, you must think of Search Engine Optimisation (SEO). I was able to write a huge book about this subject, for the time being you just need to have the 30deyypky right.
Base each article around a unique keyword – and ensure to include that keyword once or twice from the post. Don’t go crazy!
In addition, it’s worth installing an SEO plugin like Yoast SEO. It is a free tool that gives you the capability to optimize your website quickly and easily.
12. Blogging is tough Work
Finally, it’s vital that you know that blogging is challenging work.
Many individuals dream about creating how to set up a blog and achieving instant overnight success, but the truth is that it’s bloody effort and needs consistent effort over years and years. If you’re happy to placed the effort it, it’s definitely worth it though and literally has the power to modify your life.