Often when doing email promotions, it is possible to disregard the many email marketing tools which can be important to the procedure. Lots of people assume that sending marketing emails is all about through an autoresponder and that’s it. The fact is that you will need more email marketing tools than only an autoresponder to ensure success as a professional marketer.
Let’s check out the 4 e-mail marketing tools every professional email marketer should have within their locker:
Tool 1 – Autoresponder Service
We’ll begin with obviously the autoresponder service first. If you want to make certain you are doing the most effective job possible, you should join a paid professional service like Aweber or Get Response.
Free autoresponders just don’t cut it. Their deliverability rates are horrible, ads tend to be a part of your emails plus they only let you send to a restricted variety of subscribers. Professional services, however, boast much higher deliverability rates while they have existing relationships with email agencies that enable most of their emails being delivered.
Tool 2 – Tracking Service
The 2nd tool an e-mail marketer should get is Tracking Group Emails that lets you track clicks and sales. Although autoresponders provide their particular tracking services, these often spew out long ugly links if you work with text emails. Having such long links may decrease your click-through rates having a non-tech savvy audience, who rec1pients not like simply clicking long links. A remedy is to apply tracking services like Hypertracker, AdTrackz, BudURL and Bit dot ly. Hypertracker and AdTrackz enable you to track sales for your own products also, while BudURL and Bit dot ly only allow you to track clicks.
Besides the mandatory autoresponder and tracking service, a delivery monitoring services are yet another tool you can consider for monitoring your email campaigns. These types of services permit you to monitor the deliverability rates of your respective mailings.
Just how this is achieved is they can have a seed listing of emails registered at all of the providers, like Gmail, Hotmail and Yahoo. You download this seed list and import it in your autoresponder. After that, you can track the deliverability rate for this seed list, which gives you a great idea of how well your emails are receiving delivered.
When you email your subscribers often, maintaining some form of ‘broadcast calendar’ is a good idea. You may either develop a simple calendar using Notepad or in case you are more traditional, use an offline calendar or a notebook. Carrying this out allows you to keep your email campaigns organized so you don’t lose a record of when and what you should be mailing out.