Few sunglasses have occupied this kind of storied area in American culture and history as Ray Bans.
From Presidents to movie stars, rock stars to artists, fashion designers to runway models, there’s not just a generation alive that can’t remember owning (or seeking to own) a pair of these iconic sunglasses.
While Ray Bans now can be seen about the next generation of Hollywood style setters, the famed sunglasses had an infinitely more practical and humble beginning.
Founded in 1937 by Bausch & Lomb, the initial Ray Ban sunglasses are created to the Usa Army Air Corp. The Army wanted a sunglass to protect aviators from the damaging rays from the sun, and also a sunglass that would look elegant on the dashing airman throughout the day.
On May 7, 1937 Bausch & Lomb officially took out your patent around the cheap ray bans.
The initial sunglass to incorporate an anti-glare lens, the metal frame was extremely lightweight and created from gold-plated metal with two green lenses that filtered out UV rays.
The United states Army Air Corps pilots instantly took on the sunglasses, earning Ray-Bans the moniker “Aviator Glasses” — a term which now describes all sunglasses with designs that are similar to the very first Ray-Ban.
The Ray-Ban aviator achieved broader popularity during WWII, when General Douglas MacArthur was photographed in Ray-Ban aviator glasses landing in the beach within the Philippines.
Off their pragmatic beginnings offering airman protection from sunlight, Ray-Bans quickly became element of American fashion and popular culture when, in 1952, Ray Ban broke from traditional metal frames and created hard plastic frame called “The Ray-Ban Wayfarer.”
Now considered a progressive moment in eyewear design, the Wayfarer quickly become popular among both the fringe along with the well-heeled — crossing socio-economic and cultural borders — and popular with a mass market that included debutantes and beatniks.
Ironically, the original Wayfarers were intended to be marketed to men … until women fell crazy about the sleek, shiny design that seemed to flatter any form of face.
Soon the sunglasses begun to turn up on everyone from Presidents and trendy women to folk musicians and East Village Hipsters. Wayfarers were got a PR boost in when Audrey Hepburn’s Holly Golightly practically lived in the Wayfarers in the 1961 movie Breakfast at Tiffany’s.
During the entire 50s and 60s, Ray Ban Wayfarers were the sunglass of choice for everyone from Bob Dylan, to Andy Warhol, James Dean, Marilyn Monroe, Roy Orbison, John Lennon and countless average American teenagers who just desired to look cool on the beach.
Ray-Bans popularity waned inside the Seventies since the disco era ushered in additional extravagent eyewear, and designers like Dior and Yves St. Laurent entered the eyewear market.
Inside the mid-70s, Ray-Ban introduced a collection of “disco” inspired sunglasses in the mid-seventies, but it fell flat. However, a resurgence in popularity was just around the corner.
In 1982, Ray-Ban seemed to be about the cusp of a revival. Their ray ban 90 off produced a not-so-subtle appearance on John Belushi and Dan Akroyd in the The Blues Brothers movie. Despite wearing Ray Bans for a lot of the movie (Belushi actually only removes them once — when Carrie Fisher features a rocket launcher directed at him), sales were a paltry 18,000 pairs in 1980.
That most changed in 1982 when Ray-Ban signed a $50,000 per year contract to put Ray-Bans in movies and television shows. Between 1982 and 1987, Ray-Ban had placed their sunglasses in more than 60 movies and tv shows.
Your time and money repaid when Ray-Ban received their first big return due to Tom Cruise donning the classic Wayfarer inside the 1983 coming-of-age movie Risky Business.
Suddenly, Ray-Bans were cool again and the company could hardly keep its Wayfarers in store.
In 1983, the company sold a wonderful 360,000 pairs from the sunglasses. From the future years, Ray-Bans would show up in a series of 80s hits, including Miami Vice, Moonlighting, along with the Breakfast Club. Sales reached 1.5 million.
Inside the Eighties, Ray-Bans and Ray-Ban Wayfarers could possibly be seen on everyone from Madonna to Michael Jackson, Elvis Costello, Morrissey, The Ramones, Blondie’s Debbie Harry, individuals U2, along with other celebrities like Jack Nicholson and Vogue-Editor (and “The Devil Wears Prada” muse) Anna Wintour.
From the 1990s, Ray-Ban again faced a slump as Grunge ditched the trends in the 80s and wrap-around sunglasses from manufacturers like Oakley became in-vogue. The business tried to kick-start sales by updating the frame’s styling, however they fell flat.”
In 2007, Ray-Ban re-introduced the original Ray-Ban Wayfarer design, but expanded colour options beyond the traditional palette to add patterns like checks and camouflage and colors like navy, white, turquoise, red, and blue.
Additionally they made a brand of multi-colored Wayfarer frames that combined colors like gold on black, white on black and red on tortoise-shell.
The strategy worked, as soon as again, cheap sunglasses online did actually stare you inside the face whenever you opened a fashion magazine or even a copy of folks.
Right after a 10 year hiatus, Ray-Ban was dexjpky53 again and in many cases the first Aviator-style, longtime connected with cops and pilots, began turning up on celebrities.
As being the Ray-Band revival took hold, other designer eyewear manufacturers took notice and made an effort to rush out their versions of the classic aviator and Wayfarer.
While their efforts brought a clearly retro-flair to 2009 eyewear, the genuine article which was started back 1937 and epitomizes the classic sunglass style persists.