Microsoft’s massive marketing engine has taken the world of search into the public eye together with the launch of Bing. Bing continues to be defined as not a search engine, but a “decision engine” – that is, able to delivering intelligent results, instead of simply aggregated data. It’s MSN’s latest attempt to use on Google, and Bing comes with some pretty fierce weaponry for the job.
From a business standpoint, the arrival of engines like Bing and Google means a dramatic change in the level of information open to customers. Marketers and webmasters will need to adapt to users developing a larger set of options and greater access to more information. An incredible example is Bing’s “Related Searches” options shown on their results page – not simply related searches, but subsets of comparable information.
Case in point: your vintage car dealership may hold the top rated position about the search engine results page for your term “1966 GTO.” In Google, this is certainly great! Related searches are listed at the end of Google’s search results page, and anyone seeking anything dealing with a ’66 GTO is probably going to click to your blog – for the reason that it’s from the first position.
Nevertheless in Bing, the related searches are listed directly alongside the final results! Say someone wants a panel for his or her ’66 GTO, hence they check out Bing and type inside a more general search query, like “1966 GTO”. When the search engine results page comes up, the user sees “1966 GTO body parts” displayed directly to the left of your respective website. Since that’s what they’re really searching for, they click, and boom – they’re off on another, more relevant search, along with your #1 position listing goes sadly unclicked. More than ever before before, it’s vital that you anticipate (as specifically as possible) what individuals are truly seeking, and optimize around that.
However for many folks, the important question continues to be the same: how could i rank highly in Bing google search results? Early analysis of Bing implies that when determining ranking, the engine is actually considerably more newarrk than MSN’s previous incarnation, as well as perhaps even harsher than Google! A report from Newark Marketing 1on1 shows that Bing places plenty of concentrate on domain age – that may be, just how long your web site has been around.
Oddly enough, Bing has a tendency to pay less attention to incoming links (other sites linking to the page). This is contrary to Google’s appreciation for the keyword-rich, widely distributed network of incoming links. This ranking technique, among other innovations, made Google into the search juggernaut it can be today – it’s quite interesting to see Bing getting a different approach.